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B

Brick-and-Mortar: The term “brick and mortar” refers to a business, with a physical address, that offers products and services to its customers face-to-face in an office or store that the business owns or rents. The local grocery store and the corner bank are examples of brick-and-mortar companies.

R

ROI – Return on Investment: A Return on Investment is a performance-based measurement used to evaluate the efficiency of an investment or measure the amount of return on a particular investment, relative to the investment’s cost. ROI is a gauge of an investment’s profitability or efficiency. This measurement could be the ROI on a stock investment, the ROI a company expects on expanding a factory, or the ROI generated in a real estate transaction.